The hashtag #Sherbylove originates from a trip and a love story. In May 2011, after two bloggers from Montreal came to visit a tour in Sherbrooke, one of them summarized her stay using one word: Sherbylove. That word had a snowballing effect and was picked up thousands of times on the social networks. Several years later, the word had become so popular that the elected people of Sherbrooke and the crafters agreed to create this mural.
Sherbylove is intended as the reflection of our time. The huge heart in the middle is supposed to be a tribute to a generation which, at the age of social networks, is busy being at the heartbeat of its city.