An iconic 19th-century figure in Quebec society, A.-N. Morin worked as a journalist, a lawyer, a judge and a politician. He first made a name for himself in 1834 when, alongside Louis-Joseph Papineau, he drafted the 92 Resolutions adopted by the Assembly of Lower Canada. In 1842, he assumed the role of Commissioner of Crown Lands under the Government of United Canada formed by Louis-Hyppolite Lafontaine and Robert Baldwin. At the time, the province was suffering from a serious demographic problem: with the best land along the banks of the Saint-Lawrence River already allocated, it was difficult for young men coming of age to find prime land on which they could settle. Emigration to the United States was also a shared concern of the French-Canadian elite, laity and clergy, who looked to the colonization of new spaces as a solution.
Augustin-Norbert Morin was at the heart of the Laurentian colonization movement, which spanned a period of 80 years from 1840 to 1920. He was granted land which he then allocated to settlers of neighbouring parishes. A tireless worker who wished to lead by example, he started his own farm close to the future site of Rolland. Drawing hydroelectric power from the Rivière du Nord, he built a sawmill to cut fallen timber from land clearing. He also constructed a flour mill to grind harvested grain into flour, and a carding mill to manufacture the country’s cloth.